March Promo's

Here we are then, just three whole days left before the 1st of March 2013. It must be a sign of old age but this year is nearly already two months down and it only feels like a short time ago we were celebrating the start of 2013. Some things don't change though which at the moment, seems to be the outside temperature and the limited amount of sunshine hours. With any luck though this will all change during March, which was pretty much the best month for weather last year. Lets just hope that we see a similar change in temperature this year, but this time it stays with us throughout the season.
This year as a new initiative for us, we are hoping to start actively promoting our business in and amongst the local area, as well as holding specific demo days for the manufacturers here on Bristol Road. It all starts later this week when we shall be sending young Jerome into the city centre of Gloucester to the Sports and Leisure Exhibition in the Eastgate shopping centre in Gloucester. The event runs from Friday the 1st of March through to the Sunday the 3rd March. We have kindly been given the Vespa backdrop by the PVG Group to use, so to start off with, we shall be displaying a couple of new Vespa's together with another couple of low capacity models. Last year saw a massive national increase in sales for the Learner Legal machines and low capacity bikes/scooters. So with this in mind we are actively looking to get the message out to the public that getting out and about on two wheels can save you hundreds of pounds each year as a commuting vehicle, rather than running an expensive second car. I know you lot out there already realise and enjoy the benefits of this, so I will leave it up to young Jerome to work his magic and spread the word to the "Yet to be converted masses". If you are out and about in the City centre though, I'm sure he will be happy to see a few familiar faces and regular customers, so please go and say hello. I'm also going to squeeze Ian's arm tomorrow to see if we can get some form of discount offer to hand out over the weekend, which can then be used in store for a limited period to be spent in his parts and clothing department.
March also see's the first of our Manufacturer supported Demo Day's. On Saturday the 16th March, we shall be holding an official Kawasaki Demo Day when you can come on in and take out most of the Kawasaki range. We will have rides available on all three of their new models, ZX636, Z800 and the new Ninja 300 together with the ZZR1400, Versys 650 and Versys 1000, Z1000SX, ER6F and hopefully we will also have a ZX10R. Given that Bruce has now been re-homed in the new Kawasaki area we will be getting him to organise the times available for each bike so if any of you would like to take advantage and have a go on one of these great new bikes, then please get in touch with him and get yourself booked in. If you can't make the actual day, then speak to any of the sales team regarding a test ride, and they will try and get you booked in. If you want to find out how any of the bikes perform in the sunshine then just ask Rachel, our service manager, as she was fortunate enough to have a few days in Spain testing all three new models both on the road and on a race track.
On a personal note, the 27th of February sees our newest member of the sales team celebrate his first year on the sales floor, so congratulations to James 2 and here's to another successful year for the team as a whole. Finally the Kawasaki showroom area is now almost complete barring the trim around the edge of the raised area. Pictures attached, and I'm sure you will admit it looks fantastic, come on in and have a sit down on our new lime green sofa !! Look forward to catching up with you all again soon !! SS

February

In a flash, January has been and gone and here we are already into the second week of February. January is always a strange month and you can never predict what it will be like for the bike industry. Overall it was a very promising month as far as bike sales went, apart from the 7 days when we had the snow. For some reason people seemed to be more interested in clearing the supermarket shelves of root vegetables, fresh milk and chicken, rather than looking at motorcycles. Hopefully when we get a major weather warning for the next heatwave, we will experience a similar problem of panic buying and end up with an empty showroom because of a surge in demand for bikes !! Hard to believe though in just under 3 weeks time we will be into March and the new registrations, that coupled with lighter nights and with any luck the first decent breaks in the temperature.

For those of you who are genuinely thinking of a change in bike, then I feel it's only fair of me to keep you all posted with our latest offering which went live on our homepage last Friday. Up until the end of March, as an exclusive to Fraser's, we have re-introduced up to £750 Cash Back on selected new Suzuki's. This offer is additional to Suzuki's current National campaign of up to £800 worth of Free Accessories and low rate finance through Close Motor Finance.



We are only able to make this offer available on our current stock bikes, so please get in touch as soon as possible if there is a bike that you would like a quote on or further details on. You can contact the team as usual via email, sales@frasersofgloucester.co.uk, through the website or simply give us a call on 01452 306485.

I have to say it's always a tough thought process trying to make new offers look fresh and appealing and if any of you that take the time to read my post's have any (polite) suggestions, then I would love to get your feedback and input. If you are sat at home thinking that you would like to change your bike but it needs something extra to twist your arm, then let me know what it is, there's no harm in asking. If we can't help this time we may well be able to help in the future, you never know. 

On my last post I put a photo of the new lights on the front of the showroom and explained that we were undergoing  an internal refit as well. It's always nice to have a look at what's going on so I got James F to use his vast photographic skills, to take a few snaps of the new Kawasaki area inside. Because Kawasaki wanted a specific type and colour of flooring, we have had to create a slightly raised area to protect the current floor surface and then tiled on top of that. When it's all finished and full of bikes, then I'm sure you will all agree that the new area will look fantastic.

However in order for the work to be completed, Bruce's old sales desk has been dismantled, so he feels a little bit homeless at the moment. Don't worry though, he will be being re-homed in the area, with a brand new state of the art black coloured chip board desk, no expense spared!! So exclusive is it, he even had to build it himself!! You never know, if you need a hand putting up your new flat pack wardrobes or chest of drawers at home, then I'm sure he would happy to help, the normal currency accepted for such work carried out is usually taken in a liquid form. The higher the % by volume the better.

Anyway, enough from me today as I must crack on and get some work done, I look forward to catching up with you all again soon with our latest news and offers. SS